In contrast to commercial television networks around the world, especially in the U.S., the Public Broadcasting Station, prioritizes quality of journalism over financial earnings. “Reliable reporting has made News Hour Weekend one of the most trusted news programs on PBS TV,” says Mark Rosenwasser, the show’s Executive Producer.
News Hour Weekend, PBS’s main political news program, aims to discuss news stories by allowing people to express their opinions freely and contribute to the conversation with firsthand accounts. Rosenwasser says that stories are chosen staff and audience suggestions and feedback. The show, as well as general PBS programming focuses on the human side of stories, the angle of most interests to their viewers.
PBS is a nonprofit TV network that has more than 351 channels, extending to most of the United States. The scope of coverage is broad, including a range of stories and reports from around the world. The network doesn’t have hundreds of reporters or correspondents on the ground, but they manage to tackle many sensitive issues in areas with limited access. Mark Rosenwasser believes that the network provides credible content for its international audience by depending on objective sources without a vested interest in the outcome. The network considers social media to be an essential part of their work, as interaction with the community is the best way to build connections. PBS regards viewers’ feedback as the best way to develop their content.
Rosenwasser says that quality content is the main focus of the channel, even though “we can make a bunch of cash in just half an hour.” PBS does screen a very limited number of advertisements, but Rosenwasser says that they are careful not to adopt outside agendas, that credibility is the only priority.